Y by Yves Saint Laurent (YSL) is a fragrance that is intended to capture youth, driven to appeal to millennial men born in the 1980s and 1990s. The scent is masculine with top notes of Apple, Bergamot and Ginger. At its heart, Sage, Geranium, Juniper Berries is apparent. The fragrance has a sharp freshness and a firm strength. It has been described as a crisp white t-shirt and black jacket. With base notes of Amberwood, Tonka Bean, Cedar, Vetiver and Olibanum, it is the embodiment of youthful masculinity.